Eye Instruments India — Ophthalmic Surgical Marketplace
A Shopify storefront for ophthalmic surgical instruments — 40+ instrument categories, pre-assembled procedure sets, and a catalogue built for surgeons who shop by procedure, not by SKU.
The work
Eye Instruments India supplies forceps, cannulas, speculums, IOLs and diagnostic devices to ophthalmologists, eye clinics and surgical centres. The catalogue is deep and highly technical — the kind of inventory a generic store theme buries.
The storefront is organised the way a surgeon actually searches: by procedure and instrument family first, with 40+ categories and nested subcategories, then down to individual SKUs. Pre-assembled sets — cataract extraction, chalazion — are merchandised as products in their own right.
Commercial mechanics sit on top of that structure: free shipping above ₹2,500, a first-purchase discount, and trust signalling built around the store's review score.
What shipped
- Shopify storefront build and theme customisation
- Catalogue architecture: 40+ categories with nested subcategories
- Procedure-set bundling (cataract, chalazion and other kits)
- Promotion logic: shipping thresholds and first-order discounting
- Editorial blog for instrument-selection and industry content
Next projects
Let's build something worth loading.
Whether it's a replatform, a storefront, a custom app or an automation system — tell me the constraint and I'll tell you honestly whether I'm the right person for it.
Bengaluru, IN · IST (UTC+5:30) · Replies within 24h